Podcasts

May 21, 2008 In Podcasts By Advent

006: Interviews from the 2008 Experiential Marketing Summit

News, notes and trends from the 2008 Expe­ri­en­tial Mar­ket­ing Sum­mit in Chicago. This episode includes inter­views with Kerry Smith and Dan Hanover of Event Mar­keter and Event Design mag­a­zine, the orga­niz­ers of the summit.

March 31, 2008 In Podcasts By Advent

005: Service-based Marketing

Service-based Mar­ket­ing. Given that authen­tic­ity, respon­si­bil­ity and stew­ard­ship are becom­ing increas­ingly impor­tant brand attrib­utes, how do you bal­ance the need for being able to mea­sure a return on every cor­po­rate invest­ment with mak­ing more than a token con­tri­bu­tion to causes that matter?

In this episode, we’ll dis­cuss how some com­pa­nies have found a way to do both, and get bet­ter returns than they would have got­ten otherwise.

January 31, 2008 In Podcasts By Advent

004: Brand Ambassadors

Brand Ambas­sadors. What are they? Why should I care? Employee, asso­ciate, ambas­sador, evan­ge­list– does it really mat­ter what we call peo­ple? The short answer is yes, but not for the rea­sons you might think.

December 14, 2007 In Podcasts By Advent

003: Experiential Office Space

In build­ing your expe­ri­en­tial mar­ket­ing pro­gram, don’t ignore your office space. When a cus­tomer vis­its your office, they’re going to expe­ri­ence some­thing, and often that expe­ri­ence is the crit­i­cal first impres­sion of your brand. The ques­tion is, do you con­trol the expe­ri­ence, or is it on autopilot?

November 26, 2007 In Podcasts By Advent

002: Transforming Tradeshow Tactics into Experiential Excellence

October 31, 2007 In Podcasts By Advent

001: What is Experiential Marketing?

This show is about the the­ory and prac­tice of using expe­ri­ences to engage audi­ences with the authen­tic nature of a brand or com­pany. We believe that it may be the most pow­er­ful tool mar­keters have, but it’s also some­thing of a mystery.

In this episode we’ll define expe­ri­en­tial mar­ket­ing using metaphors and examples.

October 23, 2007 In Podcasts By Advent

009: Design with Heart by Robyn Waters

Robyn Waters, for­mer VP of Trend, Design and Prod­uct Devel­op­ment at Tar­get and author of the book The Hum­mer and The Mini, was the keynote pre­sen­ter at the 2008 Event Mar­ket­ing Inno­va­tion Tour. This episode is from her pre­sen­ta­tion at the Musi­cians Hall of Fame in Nashville, TN, on Octo­ber 9, 2008.

October 16, 2007 In Podcasts By Advent

008: Interview with Robyn Waters

Robyn Waters, for­mer VP of Trend, Design and Prod­uct Devel­op­ment for Tar­get and author of the book The Hum­mer and The Mini, speaks with Todd Austin about the role of design in event marketing.

July 30, 2007 In Podcasts By Advent

007: The Event is the Middle

How do you get the most out of a mar­ket­ing event? Extend it. If we treat the event as the mid­dle, instead of as the finale, we find new oppor­tu­ni­ties to reach prospects.

In this episode, we′ll talk about spe­cific ways to extend the reach of events through tech­nol­ogy and word of mouth.