Category: Podcasts

Mar 31, 2008

005: Service-based Marketing

Service-based Marketing. Given that authenticity, responsibility and stewardship are becoming increasingly important brand attributes, how do you balance the need for being able to measure a return on every corporate investment with making more than a token contribution to causes that matter?

In this episode, we'll discuss how some companies have found a way to do both, and get better returns than they would have gotten otherwise.

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Dec 14, 2007

003: Experiential Office Space

In building your experiential marketing program, don't ignore your office space. When a customer visits your office, they're going to experience something, and often that experience is the critical first impression of your brand. The question is, do you control the experience, or is it on autopilot?

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Oct 31, 2007

001: What is Experiential Marketing?

This show is about the theory and practice of using experiences to engage audiences with the authentic nature of a brand or company. We believe that it may be the most powerful tool marketers have, but it's also something of a mystery.

In this episode we'll define experiential marketing using metaphors and examples.

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Oct 23, 2007

009: Design with Heart by Robyn Waters

Robyn Waters, former VP of Trend, Design and Product Development at Target and author of the book The Hummer and The Mini, was the keynote presenter at the 2008 Event Marketing Innovation Tour. This episode is from her presentation at the Musicians Hall of Fame in Nashville, TN, on October 9, 2008. Read more

Oct 16, 2007

008: Interview with Robyn Waters

Robyn Waters, former VP of Trend, Design and Product Development for Target and author of the book The Hummer and The Mini, speaks with Todd Austin about the role of design in event marketing. Read more

Jul 30, 2007

007: The Event is the Middle

How do you get the most out of a marketing event? Extend it. If we treat the event as the middle, instead of as the finale, we find new opportunities to reach prospects. In this episode, we′ll talk about specific ways to extend the reach of events through technology and word of mouth. Read more