The latest from Advent culture

Read about our people, our inspiration and our projects.

Mar 29, 2017

Think of the locker room as the office (and it better look good, coaches say)

In recent months, we talked to a handful of major college football coaches about facilities. One told us the must-see element of his facility is “always the locker room.” One coach told us the … Read more

Mar 27, 2017

Working with SBJ’s AD of the Year Nominees Moves the Advent Team

One of the perks of working at Advent is interfacing with athletic directors across the country. We like to think we see ADs in ways that may be different than that of fans, donors … Read more

Mar 21, 2017

The Star in Frisco nominated for Breakthrough of the Year

The Dallas Cowboys are one of the few organizations that could pull off a rare two-fer: A lifetime achievement award and breakthrough of the year. The Sports Business Journal announced its nominees Monday for … Read more

Mar 14, 2017

Advent in SBJ: Transform Donor Engagement with Intentional Listening

Donor participation is the lifeblood for any university, but donors today are terribly overstimulated, fielding requests from countless worthy causes. Some of these worthy causes might include requests to fund a new university building … Read more

Mar 10, 2017

Survey: Recruits Take Note of TCU’s Facility Upgrades

Ask a casual college football fan who they think puts on the best show for recruits, and they’ll probably guess teams like Alabama, Texas or Oklahoma or other traditional blue bloods of the sport. … Read more

Mar 2, 2017

High-End Finishes Add Sophistication to Colorado School of Mines’ Donor Recognition

University academic and athletic programs consistently challenge us to think of donor recognition in new and meaningful ways. Rather than recognizing donors simply as a list of names or a namesake on a conference … Read more

Feb 22, 2017

How Pitt Basketball Lit a New Tradition and Reignited an Old One

In 2015, the University of Pittsburgh implemented a new marketing campaign strategy centered around the phrase “Pitt Is Lit.” Inspired by a Sports Illustrated cover from the 1976 Pitt National Championship with the simple … Read more

Feb 15, 2017

Establishing a Brand for Charlotte Football

UNC Charlotte is a new football program in an emerging market, but that excitement also brings challenges in marketing and recruiting. Chiefly, how does a brand new football program establish a brand and tradition? … Read more

Feb 8, 2017

How Strategic Use of Paint Transformed the North Texas Women’s Basketball Space

In 2016, North Texas revamped its women’s basketball program with updates to the locker room and facilities. The Mean Green were looking for ways to inspire their players, make the team feel more comfortable … Read more

Feb 3, 2017

5 Design Trends that will Take over Branded Spaces in 2017

For designers working on projects meant to last beyond the next year, month or moment, predicting the future is an essential part of the work of designing experiences that move people. Determining the trends … Read more

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