The latest from Advent culture

Read about our people, our inspiration and our projects.

Feb 22, 2017

How Pitt Basketball Lit a New Tradition and Reignited an Old One

In 2015, the University of Pittsburgh implemented a new marketing campaign strategy centered around the phrase “Pitt Is Lit.” Inspired by a Sports Illustrated cover from the 1976 Pitt National Championship with the simple … Read more

Feb 15, 2017

Establishing a Brand for Charlotte Football

UNC Charlotte is a new football program in an emerging market, but that excitement also brings challenges in marketing and recruiting. Chiefly, how does a brand new football program establish a brand and tradition? … Read more

Feb 8, 2017

How Strategic Use of Paint Transformed the North Texas Women’s Basketball Space

In 2016, North Texas revamped its women’s basketball program with updates to the locker room and facilities. The Mean Green were looking for ways to inspire their players, make the team feel more comfortable … Read more

Feb 3, 2017

5 Design Trends that will Take over Branded Spaces in 2017

For designers working on projects meant to last beyond the next year, month or moment, predicting the future is an essential part of the work of designing experiences that move people. Determining the trends … Read more

Jan 26, 2017

Millennials Will Force Sports Venues to Rethink the Upper Deck

Thanks to millennials, sports venues need to shuffle the plans for the upper deck. Don Muret of Sports Business Journal recently explored what he calls “Venues 3.0” — the ways sports venues are not … Read more

Jan 18, 2017

How Lighting Transformed TCU’s Football Offices

The redesigned football offices in TCU’s John Justin Athletic Center became a reminder of how lighting can transform an entire space. By blending a subtle design language and purple lighting in displays throughout the … Read more

Jan 11, 2017

Selfies at The Star

The Dallas Cowboys’ home for 355 days a year is ready for visitors. As the Cowboys prep for this week’s NFL divisional round playoff game, they opened The Star for public tours for the … Read more

Jan 3, 2017

Turning Tennessee Titans HQ into a message-rich environment

When the Tennessee Titans revamped their team headquarters at Saint Thomas Sports Park, team executives and Advent collaborated to create a facility that accentuated the present and future rather than dwelling on the past. … Read more

Dec 28, 2016

Advent Team Tabs 5 of Their Colleagues as Mantra Medallion Winners

At Advent, each team relies on every other department. None of Advent’s work can come together without design, fabrication, operations, project management and client relations working in concert. In that way, no one knows … Read more

Dec 21, 2016

How Advent Clients Will Provide More Than 12,000 People with Food and Water

Each year, all of our clients play major roles in enriching communities in ways that go beyond serving students, athletes, fans and customers. They give back to local, national and global communities in ways … Read more

Page 4 of 12First...3456...10...Last