Bold branding with grit
The renovated Air Force Academy football facilities showcases its history and appeals to current-players with bold color and tangible energy.
The expansive facility includes a film room with a custom gear display and a stadium graphic with an enormous American flag as a visual reminder of the Falcons values and goals. Position meeting rooms are marked by graphics of key players from that position and custom dimensional wayfinding. To communicate its rich history to current student-athletes, the space showcases players who went onto the NFL, key conference championships and victories. Numerology in brushed aluminum updatable panels tells the Falcons story in a simplified, modern format.
The space embodies power and contemporary edge with vivid blue colorblock walls that draw visitor’s eye immediately to the Air Force logo. When a switch is flipped, the player’s lounge floods with an almost UV blue lighting in a playful touch. Graphics evoke the rugged Colorado surroundings and a soaring sense of altitude.