Player’s spaces for a player’s program
Extensive branding in Arizona’s brand-new basketball facility surrounds current student-athletes and recruits with Wildcats history and values.
Branding in the space highlights the rich tradition of Arizona basketball and its team-first focus. The This Is Arizona wall uses an old-school scoreboard to showcase team accomplishments; when players mark a new achievement, they tap the wall and add themselves to Arizona’s legacy. The Do What We Do Arizona wall places iconic players from different eras in one image, tying together different generations of one lifelong family. Championship trophies are highlighted in simple casework at the entrance, a constant reminder of the program’s ultimate aspirations.
Branding and architecture flow together seamlessly in the player’s lounge, locker room, film room, training room and kitchen—the whole facility exudes cool. Sleek white acrylic surfaces, blue LED lighting, and a backlit ceiling logo create a futuristic, cutting-edge vibe. Textured wood throughout adds warmth and evokes both the basketball court and the natural Arizona surroundings.