Building America’s next big-time college athletic brand
Building America’s next big-time college athletic brand is not a task to be taken lightly. The State University of New York at Buffalo enlisted Advent to to help define and build their evolving brand.
In the corridor outside of the men’s and women’s basketball locker rooms, Advent instilled a sense of energy and life with dramatic graphics and vivid color, including a larger-than-life image of Victor E. Bull.
A custom metal display highlights coach Bobby Hurley and dynamic graphics of his players, setting the tone for the success of a powerful program on the rise.