A unified brand identity
In the Kegley Center for Student Success, CSU Bakersfield embodies its program values—academic excellence, a culture of support and best-in-class service for student-athletes—with an immersive brand extension.
The 7,500-square-foot facility is home to comprehensive academic resources for student-athletes. Motivational quotes and award-winner displays inspire pride in players on their way to tutoring sessions. In the computer lab, graphics showcase the school’s diverse programs with a burst of color and verve. The cohesive visual language unifies the space with other athletic facilities for a seamless experience.
The result? A distinctly Roadrunners space that engages student-athletes with CSUB’s values and brand.