Setting a new standard for branding
Eastern Kentucky University is taking their basketball program to the next level and setting a new standard for branding in their athletic facilities.
The goal of the renovation was to tell the EKU story and celebrate the great accomplishments, great moments and players of the past, as well as inspire current student athletes. Central to the basketball transformation is a large E logo in the ceiling of the locker room. High-energy graphics, dimensional text and other one-of-a-kind elements round out this dynamic experience.