Creating sophisticated, minimalist branding
A generous donation had been made to the public library system in East Tennessee. Leadership brought Advent in to develop a branding and wayfinding plan for the building that would stand the test of time and also be unique to the libraries throughout the system.
With that in mind, Advent developed a style using minimalist designs including hung frosted acrylic panels with vinyl lettering, directional signage areas, brushed stainless steel alloy back-lit with LED lighting, donor recognition panels, and internal signage. When the project was completed, the space was easily navigable for visitors while maintaining the desired style of the library system leadership.