An unparalleled visitor experience
The Los Angeles Stadium and Entertainment District is a landmark complex that will be home to both the Los Angeles Rams and the Los Angeles Chargers. Team representatives, as well as the site developers, need to sell luxury suites, corporate partnerships, real estate and naming rights in a sales center that meets everyone’s needs with efficiency, style and a finish level worthy of Hollywood royalty — and without branding specifically to one team.
The VIP experience begins immediately, at a swooping, curvilinear desk echoing the wave shape of the stadium roof. Guests pass through a dramatic video tunnel that builds anticipation until the walls behind them open and reveal our massive 30 x 40’ solid white model of the stadium and its surrounding campus. 12 projectors are aimed at this model, and projection mapping provides a colorful and interactive experience, allowing hosts to show differing kinds of gameplay on the field, the location of suites and parking, the effects of seasonal sunlight and traffic and more.
A virtual suite experience replaces the standard physical floor model, with a set of screens processing more than 2.3 billion pixels per second. While guests are treated to a custom tour of a life-size virtual suite, they can also touch physical samples of the luxury materials, keeping a tangible connection.
From a rooftop garden to futuristic interactive displays to a Hollywood-style exclusive “swag” room, we delivered a space designed to turn guests into suiteholders, and to turn VIPs into lifelong fans.