A new layer of innovation and excitement.
When Nissan purchased the naming rights for the Tennessee Titans’ stadium, Nissan seized an opportunity to reinforce its brand both outside and inside the facility.
Advent upgraded Nissan’s Stadium Suites with large, bold graphics that leaves a lasting impression with clients and guests in the suite but does not distract from the game and social experience.
Guests are surrounded by powerful images of Nissan vehicles along the walls, leading to a three-dimensional backlit Nissan logo that is the focal point of the space. Colors and typefaces throughout the suites are consistent with Nissan’s Brand and Visual Identity. Brand messaging and corporate slogans — “Innovation that Excites” — are also prominent.
A major employer in Middle Tennessee, Nissan not only has made its mark on the outside of the Titans’ stadium, but also has created spaces inside the facility to entertain and excite guests.