Building brand engagement with interactive spaces
In a personalized brand experience, the OU Children’s Physicians Kids Zone builds fan engagement with both the Oklahoma City Thunder and their sponsor.
Energized by vivid graphics, the renovated space emphasizes children’s wellness and play to unite the values of both brands. Fans can actively shape the space through interactive screens and games—visitors compare their height, footprints and shooting stats to their favorite players, entering their hero’s world. Fans leave with lasting memories and a personal connection to the team and their sponsors.