A fresh look to one of the Ivy League's storied programs
In new designs throughout the Tse Sports Center at Hutchinson Gym for University of Pennsylvania men’s and women’s basketball, Advent created powerful brand messaging that represents a more efficient and intentional use of existing space. Advent upgraded the locker rooms, the practice gym, meeting rooms, offices and players’ lounges for both sports, designing elements that reinforce the core values of the program and highlight former Penn greats.
Throughout the facility, design elements are inspired by the dynamism of Penn’s official mark, the “Split P Logo.” The design in the practice gym — featuring oversized brand statements and banners highlighting championships and awards — brings a fresh look to one of the Ivy League’s most storied basketball programs. Repurposed shelving units in the main office now highlight Penn’s uniforms, award winners and success stories. Overall, Advent created a bold new look for a program with a proud history and bright future.