Education Through Athletics
The renovated football locker room at Princeton University creates a pro-caliber, energizing space where players can prepare for gameday.
Large square panels maximize the available wall space and celebrate the players and accomplishments that set Princeton apart: big game moments, conference awards, and shattered records. The space strategically deploys brand color to make graphics pop against a sophisticated black-and-white backdrop without cluttering the space. Mantras in glossy dimensional letters serve as impactful reminders of the coaches’ messaging, and updatable panels honor players who went on to the NFL.
The branded space elevates game preparations to a new level with a facility and team culture players can take pride in.