A tradition of excellence
Updates to the men’s and women’s hockey facilities at Princeton University honor the program’s long tradition of excellence.
Near the entrance to the rink, a bold orange championship graphic shows the team lofting a trophy, and evergreen graphics of skaters add a jolt of inspiration. In the locker rooms, a hanging acrylic panel lists the names of all the players who have competed for the Tigers since the program’s’ inception. Graphic tiles of championship-winning teams with the years of their wins line the walls. The motivational quotes and brand values in dimensional lettering serve as constant reminders of the goals that unite the team.
The Princeton logos and shield are deployed strategically throughout the space to maintain both a deep brand connection and polished sophistication. In an enormous wallcovering that stretches the length of the wall, celebratory graphics of players at center ice generate larger-than-life energy and enthusiasm. Other displays honor the extensive accomplishments of Tigers athletes, including players on the under-22 national team.