Bold upgrades demonstrate the brand’s vision
Through dynamic branding upgrades, the San Jose Barracuda charge their training facility with aspirational energy.
The facility tells the Barracuda’s story through framed jerseys and graphic panels of recent AHL awardwinners. In the team’s signature teal, vivid wallcoverings highlight players who have gone on to success in the NHL, with updatable panels to keep the space fresh. Gritty graphic details evoking arena ice and the Pacific Ocean infuse the space with a modern vibe specific to the brand. Targeted mantras and quotes, alongside a Calder Cup graphic, serve as inspirational emblems of the program’s goals.
Throughout the Barracuda’s facility, innovative professional finishes reinforce the cutting-edge brand and motivate players and staff.