A signature gameday experience
Branding in the Siena College women’s basketball courts create a signature gameday experience and home court advantage.
Siena transformed the previously blank walls into tools with which to communicate their brand values and aspirations, bringing to life the school’s values. Bold swathes of brand colors invigorate the space, and hanging banners depict championship teams, action shots, legendary players. Celebratory, team-centric graphics aid in recruiting and inspire current Saints athletes.
The new facility transcends words to “walk the walk” when it comes to Siena’s commitment to its players.