South Carolina Basketball

South Carolina Basketball
South Carolina Basketball
South Carolina Basketball
South Carolina Basketball
South Carolina Basketball
South Carolina Basketball
South Carolina Basketball
South Carolina Basketball

Colonial Life Arena, now home to a pair of Final Four programs.

As South Carolina men’s and women’s basketball programs boost their national profiles, the Gamecocks have a facility at Colonial Life Arena to match the excitement surrounding a pair of Final Four teams.

The players’ entry to the arena immediately signals the importance of basketball to the Gamecocks’ community with bold basketball graphics and branding and a lit South Carolina logo. Corridors throughout the facility signal the team-centric philosophies of South Carolina’s accomplished coaches, Frank Martin and Dawn Staley. Timeless player graphics and crowd imagery showcase the results of teamwork and the support of a passionate SEC fanbase.

Inspired by the Gamecock mascot and Spurs Up mantra, Advent created a spur scratch graphic style that carries from the football indoor practice facility to the basketball spaces, creating a cohesive brand in multiple athletic spaces.

Now the home of a pair of Final Four programs, Colonial Life Arena provides players with areas befitting aspiring national champions.