The TCU football locker room creates a knockout first impression, capturing the program’s grit and personality for current players and recruits.
A Big 12 champions display keeps the program’s ultimate goals top of mind and establishes TCU as a dominant force in a key conference. Reimagining the traditional gear display, one-of-a-kind casework showcases the Horned Frogs relationship with Nike with floating glass cases, metallic textures, and custom frogskin backgrounds. The edgy graphic interpretation of the Horned Frogs skin also extends to the ceiling, where red bar lights evoke the spitting blood of the horned frog. A two-story Horned Frog logo in purple LED light charges the space with a jolt of futuristic energy, hyping up players before gameday. With an infamous Dutch Meyer quote and rugged textures, the place is unmistakably branded with TCU toughness.