A New Look for Aggie Hoops
The 68,000 square-foot Cox-McFerrin Center for Aggie Basketball is a world-class facility for world-class programs. And it requires world-class design and branding. We revisited designs in Aggie player areas, injecting a new shot of color, energy and inspiration throughout.
With an eye toward winning recruits and wowing current players, the facility bursts with action graphics, rich A&M maroon and NBA greats. In the hallways, individual player action graphics reinforce team F.A.I.T.H. values of Family, Accountability, Integrity, Toughness and Humility.
Gritty action images behind perforated metal blend with glossy surfaces and clean lines to give the players suite and lounge an ultra-contemporary feel — all of it anchored by a crisp white brand messaging wall. The locker room boasts big, bright NBA-worthy nameplates and lockers perforated to spell “Aggies” across the length of the room.