Honoring a tradition of success
The University of Southern California has an incredibly strong history of success in college athletics, including more than 115 national championships and literally hundreds of Olympic medals earned by USC athletes competing for their home countries. Whether it’s more traditionally popular sports like football, basketball, and baseball, or sports like water polo, track and field, or volleyball, USC has produced some of the finest athletic talent ever seen in competition.
The John McKay Center is a 110,00-square-foot facility that will nurture, train, and educate USC Trojans from all 21 sports for years to come. So, how do we tell their stories? How do we build a story for the 21 sports teams, all unbelievably competitive, and hit the mark with each one? How do we choose which stories, of the potential thousands that exist, to highlight over others? How do we communicate to a fan, a family, a recruit, or a student-athlete what the University of Southern California is all about?
The story of USC is incredible. We just had to listen and execute the result.