Custom-created video content and gear displays make powerful brand statements
The recently updated basketball corridor in the Schottenstein Center at The Ohio State University makes a powerful statement to recruits and student-athletes alike. Beginning with a large dimensional Ohio State logo, the corridor celebrates the remarkable Buckeyes program. Graphics showcasing recent players, current coaches, and past successes line the walls.
Retail-esque displays highlight both men’s and women’s gameday gear with mannequins and over two dozen shoes. Central to the experience is a 17-foot-long interactive video wall with touch-activated iPads that launch custom-created video content.