The University of Rochester

The University of Rochester
The University of Rochester
The University of Rochester
The University of Rochester
The University of Rochester
The University of Rochester
The University of Rochester
The University of Rochester
The University of Rochester
The University of Rochester
The University of Rochester
The University of Rochester
The University of Rochester
The University of Rochester
The University of Rochester
The University of Rochester
The University of Rochester
The University of Rochester
The University of Rochester
The University of Rochester
The University of Rochester
The University of Rochester
The University of Rochester
The University of Rochester
The University of Rochester
The University of Rochester
The University of Rochester

A Design Buzz for the Yellowjackets

From the gridiron to the dorms, the University of Rochester boasts bold and unified athletics branding. Advent balanced Yellowjackets history with a clean, contemporary aesthetic — tying past and future together with cohesive design elements.

An All-American wall at Fauver Stadium honors former and current athletes, while action graphics in the stadium and alumni hall spaces add a vivid sense of motion. The student-athlete residences at Genesee Hall feature a sleek design with a double stripe inspired by current branding, as well as a new hexagonal wall pattern Advent designers used for visual depth.

By balancing respect for a deep athletics tradition with an eye to the needs of today’s student-athletes, Advent delivered designs across three spaces that meet individual design demands and work together as a whole.

A Buzz Around Campus

A Buzz Around Campus

Take a video tour of the recently branded spaces.