A Design Buzz for the Yellowjackets
From the gridiron to the dorms, the University of Rochester boasts bold and unified athletics branding. Advent balanced Yellowjackets history with a clean, contemporary aesthetic — tying past and future together with cohesive design elements.
An All-American wall at Fauver Stadium honors former and current athletes, while action graphics in the stadium and alumni hall spaces add a vivid sense of motion. The student-athlete residences at Genesee Hall feature a sleek design with a double stripe inspired by current branding, as well as a new hexagonal wall pattern Advent designers used for visual depth.
By balancing respect for a deep athletics tradition with an eye to the needs of today’s student-athletes, Advent delivered designs across three spaces that meet individual design demands and work together as a whole.