Reimagining the student-athlete experience
The Athletes Village is a cutting-edge complex that announces Minnesota as a Big 10 powerhouse. It welcomes visitors with an immense projection-mapped digital display of multimedia content, customizable for different events and audiences.
The 340,000-square-foot facility includes football and basketball performance areas, a career center, a hall of fame, and dedicated academic space. Throughout Athletes Village, graphics and story panels celebrate Minnesota’s history as a champion in 25 varsity sports and supporter of inclusion and diversity. Team mantras and bold maroon-and-gold graphics energize player spaces with motivational brand messaging. In the Leadership Development Center, an interactive tabletop showcases career opportunities, and allows student-athletes to explore Fortune 1000 companies in the Twin Cities.
The immersive visual and digital experiences reflect Minnesota’s commitment to excellence in competition and the classroom.