University of Tampa – The Bob Martinez Athletic Complex

University of Tampa – The Bob Martinez Athletic Complex
University of Tampa – The Bob Martinez Athletic Complex
University of Tampa – The Bob Martinez Athletic Complex
University of Tampa – The Bob Martinez Athletic Complex
University of Tampa – The Bob Martinez Athletic Complex
University of Tampa – The Bob Martinez Athletic Complex
University of Tampa – The Bob Martinez Athletic Complex
University of Tampa – The Bob Martinez Athletic Complex
University of Tampa – The Bob Martinez Athletic Complex
University of Tampa – The Bob Martinez Athletic Complex
University of Tampa – The Bob Martinez Athletic Complex

Tampa revitalizes its athletic complex and image

The University of Tampa recently renovated the Bob Martinez Athletic Center. But the facility wasn’t all that needed a face-lift. The university’s athletic brand lacked clarity and consistency. Instead of relying on past traditions, Tampa needed to create new ones.

Advent welcomed the opportunity to work with the university to refine the athletic brand and provide a unifying culture for future Spartans. UT’s new athletic brand message centers around the three core attributes of a Spartan: Courage, Unity and Sacrifice. The message culminates into one central battle cry for both athletes and fans: “Stand as One.”

For the University of Tampa, Advent transformed a newly renovated facility with a struggling brand, creating an experience that lets current and prospective athletes, students, and fans know what it means to be a Spartan.

Video

Video

A video tour of the Bob Martinez Athletic Complex.

The Tampa Spire

The Tampa Spire

This obelisk in the Spartan Academic Study Lounge serves as a testament to UT’s continuing commitment to academic excellence among all students.