The University of Tampa recently renovated the Bob Martinez Athletic Center. But the facility wasn’t all that needed a face-lift. The university’s athletic brand lacked clarity and consistency. Instead of relying on past traditions, Tampa needed to create new ones.
Advent welcomed the opportunity to work with the university to refine the athletic brand and provide a unifying culture for future Spartans. UT’s new athletic brand message centers around the three core attributes of a Spartan: Courage, Unity and Sacrifice. The message culminates into one central battle cry for both athletes and fans: “Stand as One.”
For the University of Tampa, Advent transformed a newly renovated facility with a struggling brand, creating an experience that lets current and prospective athletes, students, and fans know what it means to be a Spartan.
Maryland Volleyball gets a branding upgrade
Advent partners with The U for an office makeover
UT Football improves the Hall of Fame exhibit
Nova' Football, Track & Field Champions
Arena Lobby update to highlight championship dominance
Old gym, new design, great team
Mississippi State fully rebrands its athletic facilities
Vanderbilt Football locker rooms get an update
Auburn University's brand-new indoor Football Practice Facility
UK Baseball Player Lounge updates with MLB Wall
An addition to The Hump wows the competition
Elegant and simple branding drives these designs in Malibu
Football Position Rooms with serious history
Advent put BYU's story to use in this upgraded space
CMU rebrands its Indoor Athletics Center
The new John McKay Center in all its glory
Maryland revitalizes its basketball facilities
Notre Dame updates its fencing facility
Vanderbilt's stairways "Anchor Down"