Elevating the academic environment
In the Thornton Athletics Student Life Center, clean branded displays seamlessly extend UT’s identity into a professionalized academic development space for student-athletes.
The center offers a comprehensive suite of extracurricular support to student-athletes, including academic counseling, tutoring and career and student development. Updatable graphic panels honor student-athlete leaders and the senior class to emphasize academic success and community involvement. A checkerboard numerology panel showcases the program’s achievements as a whole.
Polished imagery blends UT’s brand identity smoothly into the studious atmosphere, such as the abstracted orange acrylic panels represent Tennessee’s diverse range of programs. Without distracting from the space’s academic purpose, orange accents in otherwise black-and-white images showcase student-athlete volunteer projects and create moments of surprise and delight.
Tennessee’s strategic brand design elevates an academic environment and embodies their commitment to fostering leadership, innovation and a volunteer spirit.