Modern Memorial Magic
Sophisticated new branding in Vanderbilt University’s Memorial Gym creates an exciting new face for the historic basketball arena.
Clean, polished graphics add a modern Memorial Magic to the lobby and entryways. The logo is strategically placed in a 3-D backlit gold anchor, on the elevators, and the soffits to extend the brand throughout the space. Textured black walls and an anchor chain–like geometric floor lend a contemporary brand edge while honoring the facility’s history: story panels tell the story of Memorial Gym with high-impact image of fans.
The updates highlight Vanderbilt’s draw to recruits as a competitive SEC program. The upstairs hallway features a minimalist 3D map of the conference and include dramatic graphics of the Nashville skyline. To showcase their relationship with Nike, the Commodores build a custom black-and-gold gear display.
The modern gloss on Memorial Gym builds an energizing gameday atmosphere for fans and current players.