Vanderbilt University Basketball

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Vanderbilt University Basketball
Vanderbilt University Basketball
Vanderbilt University Basketball
Vanderbilt University Basketball
Vanderbilt University Basketball
Vanderbilt University Basketball
Vanderbilt University Basketball
Vanderbilt University Basketball
Vanderbilt University Basketball
Vanderbilt University Basketball
Vanderbilt University Basketball
Vanderbilt University Basketball

Modern Memorial Magic

Sophisticated new branding in Vanderbilt University’s Memorial Gym creates an exciting new face for the historic basketball arena.

Clean, polished graphics add a modern Memorial Magic to the lobby and entryways. The logo is strategically placed in a 3-D backlit gold anchor, on the elevators, and the soffits to extend the brand throughout the space. Textured black walls and an anchor chain–like geometric floor lend a contemporary brand edge while honoring the facility’s history: story panels tell the story of Memorial Gym with high-impact image of fans.

The updates highlight Vanderbilt’s draw to recruits as a competitive SEC program. The upstairs hallway features a minimalist 3D map of the conference and include dramatic graphics of the Nashville skyline. To showcase their relationship with Nike, the Commodores build a custom black-and-gold gear display.

The modern gloss on Memorial Gym builds an energizing gameday atmosphere for fans and current players.