Racing ahead of the pack
Aspirational branding in Villanova’s track and field facility energizes current athletes and articulates the program’s core values to recruits.
The renovated locker rooms highlight national and conference champions with updatable offset panels and numerology displays. While the space honors individual achievements, the enormous wall graphics also emphasize the team’s collective commitment and success — current student-athletes stand eye to eye with full-scale images of accomplished athletes, immersed in Villanova’s illustrious history.
Coaches’ mantras and program values, emblazoned on the wall with dimensional lettering, offer clear touchstones that unite players and staff under the same overarching goals. A Nike gear display with a backlit Villanova logo showcases the program’s signature uniforms for alumni and recruits. In a unique, program-specific touch, the flooring mimics the track surface with numbered lanes.
The multispace renovation positions Villanova as a trailblazer among track and field programs with its commitment to its student-athletes.