Tracy McGlocklin

Strategic Advisor

Tracy McGlocklin brings 25 years of music industry marketing, sales and management experience to her work at Advent. As a strategic advisor, she consults with clients across the country to find the best methods to present their brands to their audiences, from recruits and fans to alumni and donors.

With a background as the director of marketing for Sony Music and also as president of an artist management company, Tracy brings invaluable negotiation and client relations expertise to the Advent team. She studied at Middle Tennessee State University, where she earned a bachelor’s degree in recording industry management.

Since joining Advent in 2015, she has worked on projects including the University of Minnesota Athlete’s Village, the Boston College football locker room, University of Pennsylvania basketball, Marquette women’s basketball and multi-year rebranding projects with the University of Pittsburgh and Princeton University. Tracy is the proud mother of a strong-willed 19-year-old daughter, and an active volunteer for local animal rescues.